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Link tracking

Link tracking that shows where your clicks come from.

Every short link records each click with its country, referrer and device, so you can see which messages, posts and placements actually bring visitors.

A dashboard chart of daily clicks with country and device breakdowns
What is measured

Every click, broken down.

Clicks over time

Total, today, this month and a daily chart for the last 30 days.

Countries and cities

See which parts of the world your audience clicks from.

Referrers

Find out whether clicks came from email, social networks, a website or were typed in directly.

Browsers and systems

Chrome, Safari, Firefox, Windows, iOS, Android and more.

Device type

Mobile, desktop and tablet, side by side.

Time of day

The hours when your link gets the most attention.

How tracking works

Tracked at the redirect, not on your page.

When someone opens a short link, our server records the click and immediately sends them on to the destination. Nothing is added to the destination page, so there are no scripts to install and no cookies to set.

Each click is stored with its approximate location, device, browser and referrer. The visitor's IP address is used to work out the location and to guard against abuse, and it isn't shown in your dashboard. Because the click is counted before the redirect, it works for any destination, including sites you don't control.

Get more out of it

Three habits that make the numbers useful.

  1. One link per placement

    Create a separate short link for the newsletter, the Instagram bio and the flyer. Each gets its own count.

  2. Add UTM parameters

    Tag the destination so your own analytics also tell the channels apart. The create form has fields for them.

  3. Name and tag links

    A clear title and a campaign tag turn a long list of links into something you can read.

Good to know

What link tracking doesn't do.

It counts clicks, not people: two clicks from one person are two clicks. It doesn't follow visitors after they reach the destination, so it can't report sales or sign-ups on its own. Automated requests, such as link preview fetchers in chat apps, can open a link and be counted too.

Detailed breakdowns cover the last 30 days. The total click count of a link stays on the link.

Measure instead of guessing.

Create a free account and shorten your first tracked link.

FAQ

Common questions

Can I see who clicked my link? +

No. Statistics are aggregated: you see countries, devices and referrers, not individual people.

Does tracking slow my link down? +

Recording a click is a quick write to a queue that happens as the redirect is sent, so visitors aren't kept waiting.

Do I need to add a script to my website? +

No. Tracking happens on the short link itself, so it works for any destination.

How far back do the statistics go? +

Click breakdowns cover the last 30 days. A link's total click count is kept.

Is the free plan limited to fewer statistics? +

Every plan includes the same click analytics. See the pricing page for the differences between plans.