Short URL Guides & Tutorials
Learn about URL shortening, link tracking, analytics, UTM parameters and link management.
Custom Short URLs vs Random URLs: Which One Should You Use?
Compare custom aliases and randomly generated short links to understand the trade-offs in branding, memorability, security, SEO, and marketing performance.
How URL Shorteners Work: The Complete Guide to Redirects, Analytics, QR Codes & Branded Links
Learn how URL shorteners work behind the scenes, from redirects and databases to analytics, QR codes, branded links, HTTP status codes, security, and SEO best practices.
What Is a URL Shortener?
Learn how URL shorteners work, why they matter, their benefits, SEO impact, analytics, QR codes, branded links, and best practices.
How to Track QR Code Scans
Learn how to measure QR code performance using UTM parameters, dynamic QR codes, and Google Analytics to track offline-to-online engagement and campaign results
What Are UTM Parameters
Understand how UTM parameters work, how to structure campaign URLs correctly, and how to build reliable attribution data for marketing, analytics, and business decision-making.
Why we closed our open link shortener
A link with no owner is a link with no accountability. The story behind requiring an account for every short link.