Branded links: short links people recognise and trust.
A link is often the first thing someone sees from you. Make it short, clear and consistent, and it's more likely to be opened.
People click what looks familiar.
A random string of characters on a shared link says very little about where it leads. Recipients are right to be cautious, and phishing has made them more so. A link that is short, tidy and clearly from you is easier to trust and easier to remember.
Branding a link isn't only about the domain. It covers the whole set of things around it: how short it is, how your team names and organises links, and how the QR code on a flyer looks.
Small details that make links yours.
Short domains
Create links on shorturl.la or on the even shorter shl.la.
Titles
Give every link a readable name so you and your team can find it.
Tags
Group links by campaign, client or channel and filter on them.
UTM parameters
Keep campaign naming consistent across every link.
Styled QR codes
Match your brand colours, choose dot and corner shapes and add your logo in the centre.
Editable destinations
Keep one link in circulation and change where it goes as your content moves.
Your own domain.
The strongest form of branding is a short link on your own domain, such as go.yourbrand.com/summer. Custom domains are part of the Growing plan. It is not self-serve yet, so get in touch if you want to use one.
Start with tidy, trackable links.
Create a free account, then talk to us when you're ready for your own domain.
Common questions
Can I use my own domain for short links? +
Custom domains are part of the Growing plan, which isn't self-serve yet. Contact us and we'll talk through what you need.
What is the difference between a branded link and a regular short link? +
A regular short link uses a shared domain and a random code. A branded link carries your own domain and, ideally, a name your audience recognises.
Can I add my logo to a QR code? +
Yes. Each link has a QR studio where you can pick colours, dot shapes and upload a centre logo.
Do branded links change how clicks are tracked? +
No. You get the same click analytics whichever domain a link uses.